And why adding video can help you attract the right clients

Beautiful brand photography is incredibly powerful.

Strong images help people understand who you are, what you do and what your business feels like. They bring warmth and personality to your website, your social media and your marketing.

But in the last few years something else has become just as important when it comes to showing up online.

Video.

Not polished, overly produced video — but small, natural moments that help people experience your brand in a slightly deeper way.

People connect with people

When someone lands on your Instagram page or website, they’re often trying to answer a simple question:

Do I feel like this person is right for me?

Photos help with that. They show your personality, your environment and the work you do.

But video adds another layer.

It shows your voice, your movement, your energy and the way you interact with the world around you.

Sometimes just a few seconds of video can help someone feel like they already know you.

And that connection is often what leads someone to enquire.

Video shows the experience behind your work

For many service-based businesses, the experience of working with you is just as important as the service itself.

A yoga teacher might want to show the calm atmosphere of a class.

A designer might want to show the process behind their work.

A coach might want people to hear their voice and feel their approach.

Short video clips — often called b-roll — are perfect for this.

They might capture moments such as:

• setting up your workspace
• greeting a client
• preparing materials
• walking through a location
• small details of your work

These snippets help bring your brand to life.

Video makes content easier to create

Another reason video is so useful is that it gives you far more flexibility when creating content.

From a single brand shoot you might come away with:

• professional photographs for your website
• vertical video clips for Instagram reels
• short clips for stories
• behind-the-scenes moments to share later

Instead of constantly trying to create new content, you suddenly have a library of material you can use again and again.

It doesn’t need to be complicated

When people hear the word video, they often imagine something highly produced or technical.

But the kind of video that works best for personal brands is often the simplest.

Small, natural moments filmed alongside your brand photography session.

Walking.
Working.
Talking.
Laughing between shots.

Those are often the clips that feel the most real — and the ones that connect most strongly with your audience.

Why I now capture video alongside brand photography

When I started photographing personal brands, most clients were primarily thinking about still images.

But as social media has evolved, video has become a really valuable part of the content we create together.

By capturing a few short clips alongside the photographs, clients leave with imagery that works across:

• websites
• Instagram reels
• stories
• marketing content

It simply gives them more ways to show up online.

Telling the full story of your brand

At the heart of brand photography and video is the same idea.

Helping people see the real person behind the business.

Photos capture beautiful moments.

Video adds movement, voice and atmosphere.

Together they tell a fuller story — and make it much easier for the right clients to recognise that you’re exactly who they’ve been looking for.